Case study · Digital operations transformation

15% lower operating cost: a CEO-chartered digital transformation for a global brewer

The CEO of one of the world’s largest brewers chartered a program to take cost out by digitizing how core functions work.

BeveragesDigital transformationAI and automation
15%operating cost reduction
20%operational efficiency gain
4functions redesigned: sales, legal, customer service, manufacturing

The challenge

Growth had added layers of manual work across commercial, legal, service and plant operations. The CEO wanted a fact-based view of where digital tools, AI and automation could remove cost without hurting service, and a business case the leadership team could commit to.

Role

Mohannad Gomaa led the digital transformation strategy, reporting into the program chartered by the CEO.

What we did

  1. Mapped how work flowed through sales, legal, customer service and manufacturing.
  2. Identified cost reduction opportunities from digitizing key processes in each function.
  3. Built the business case for AI, machine learning and bots, function by function.
  4. Ran simulations to forecast the new operating cost base and workforce model.
  5. Turned the case into a sequenced roadmap for leadership approval.

Impact and results for the client

  • 15% operating cost reduction identified
  • 20% operational efficiency gain
  • A function-by-function business case for AI, ML and automation
  • A forecast of the future operating cost base the CEO could plan against

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