Case study · Supply chain strategy

A supply chain built for growth: strategy for a leading U.S. beer business

The beer division of a major beer, wine and spirits company was growing fast and needed a supply chain strategy that kept pace with the brand.

Beer, wine & spiritsSupply chain strategyService and inventory
Top linesupply chain decisions tied to growth targets
Bottom linesavings levers built into the plan
1business case and roadmap for leadership

The challenge

Demand for the division’s brands was growing faster than its supply chain had been designed for. Leadership needed to know which investments would protect customer service and support growth, and where inventory and operating cost could come out, in one plan rather than a list of projects.

Role

Mohannad Gomaa led the design and development of the supply chain strategy for the beer division.

What we did

  1. Aligned the strategic business drivers, from brand growth to margin, with supply chain priorities.
  2. Assessed customer service levels and inventory operations across the network.
  3. Built the business case linking supply chain improvements to top-line growth and bottom-line savings.
  4. Developed a roadmap of operational and tactical initiatives with clear sequencing.

Impact and results for the client

  • A supply chain strategy tied directly to the division’s growth plan
  • A business case connecting service, inventory and cost
  • A sequenced roadmap of operational and tactical initiatives
  • Clear priorities for customer service levels and inventory operations

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